The concept of Casba was born after the experience of Giacomo Raimondi, Owner of the brand, as an advertising graphic designer in Berlin. The different cultures and styles that lives in the German capital, led his creative mind to depict this Melting pot under a vision of fusion and not of separation.
The Underground influence defined the brand identity, while the Arab culture defined its name and logo. For the name we have been inspired by the Casbah, a historic area of the Arab cities of North Africa, this neighborhood was historically inhabited by the poorest people. Falconry, portrayed by our logo, is the expression of a hunting practice in keeping with the elites in Arab culture. Hence the link between the opposites, an inner conflict that accompanies man from the day of his creation and that each of us has the need to express