THE FUTUREWEAR COMPANY
We use science, technology, the most innovative fabrics on the market and the tradition of made in Italy to make the future of clothing happen faster to overcome the limits of traditional fashion.
Giacomo Raimondi & Giulia Caivano
Our mission, based on our history, is to change the rules. As a hybrid of various styles and technologies we define ourselves as FUTURE-WEAR brand. To understand the long research process and the excellent
workmanship of our garments, a simple glance is not enough; it would be better to wear them, test them in everyday life and feel by touching them with your own hands and feel the emotions they transmit. The concept of our new collection is “ WEAR THE FUTURE “ and we started researching and creating the capsule from this question…
What could happen if innovation meets Italian tradition?
The concept of Casba was born after the experience of Giacomo Raimondi, Owner of the brand, as an advertising graphic designer in Berlin. The different cultures and styles that lives in the German capital, led his creative mind to depict this Melting pot under a vision of fusion and not of separation.
The Underground influence defined the brand identity, while the Arab culture defined its name and logo. For the name we have been inspired by the Casbah, a historic area of the Arab cities of North Africa, this neighborhood was historically inhabited by the poorest people. Falconry, portrayed by our logo, is the expression of a hunting practice in keeping with the elites in Arab culture. Hence the link between the opposites, an inner conflict that accompanies man from the day of his creation and that each of us has the need to express
The entire production process of the Casba® line is strictly Made in Italy. We work closely with all the manufacturing companies, following the entire production chain of each garment, which is carefully created paying attention to all the phases of its production: inspiration, design, cutting and choice of fabrics.
WEAR THE FUTURE - collection_'019 '020
For this capsule we are inspired by the visceral need of man to discover and conquer new unknown places. This is why we have choosen the planet Mars as the main theme, the next big step towards the future of our species. Orange represents the planet itself, shades of grey and silver represents space equipment, black depicts the universe while green is the first goal of this mission, the cultivation of plants, the only way to make the planet habitable.